Founder, CEO, Experience Expert
An event is so much more than a venue, a timeline, a floor plan. An event is a living, breathing organism; a room full of nervous systems, each guest a vessel for emotions, memories, and senses.
Tiffany Rose Goodyear teaches event professionals that, while timing and budgets and tangibles are important in the world of events, in order to truly make an impact, focus your planning on the inner world of your guests, and plan your event from the outside in.
A nationally sought-after keynote speaker, Tiffany energizes audiences at Catersource, BizBash, ILEA, MPI, WIPA, NACE, and beyond. Tiffany shares her singular approach to crafting holistic environments that engage minds, spark emotions, and leave lasting brand impressions through historical topics, tactical workshops, and strategic sessions, guiding audiences to consider every nuance of their curated experience. Tiffany helps them expand their strategic vision to encompass sight, sound, taste, touch, and the too often forgotten, scent.
“With a background in catering and creating sensory experiences, it occurred to me that scent is the one sensory receptor that is often forgotten. I started experimenting with scenting spaces and have spent the last few years honing my craft. My goal is to get “Event Fragrance” on the checklist for every event.”
Her groundbreaking approach, incorporating fragrance to enhance event experiences, has unparalleled engagement and brand lift in the eyes of guests and planners who enjoy learning about fully immersive, and customized sensory-based events.
With dual bachelor’s degrees in Philosophy and Political Science from St. Mary’s College of Maryland, and a Master’s in Advertising Management from the University of Denver, Tiffany might have chosen any number of career paths. Instead, she pioneered the intersection of sensory science, and event marketing.
As founder of Scentex, an event services company that curates and orchestrates custom fragrances for events, alongside her dessert-catering venture Yours Truly Cupcake, she has orchestrated fully immersive, multi‑sensory experiences for Fortune 500 offsites, five‑star galas, and intimate gatherings in New York, Washington, D.C., Chicago, Minneapolis, Las Vegas, and Denver.
The result?
Events that resonate on a human level, drive deeper engagement, and lift brands in the hearts and minds of every attendee.
Over the years, Yours Truly Cupcake has evolved into more than a full-service dessert company. Always an innovator, Tiffany brings together her love for sweet treats and her knack and knowledge for branding to offer catering that specializes in events and corporate gifts. Incorporating details like target key messaging, and overall goal, Yours Truly Cupcake, under Tiffany’s deft hand, uses dessert as a messaging medium: effectively capturing, and telling the unique brand story through delicious confections.
Scentex was born from the idea that all sensory receptors should be part of the event experience: sight, sounds, touch, taste and smell. Through curated event experiences, such as Scentscaping and the Scentex Design Your Diffuser Interactive Station, Tiffany and her team create a truly memorable experience for clients and guests, from weddings to large-scale corporate events across the country and all of North America. Tiffany works collaboratively with event vendors and partners to ensure scent weaves in perfectly with the design, decor, menu, entertainment and venue.
